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Terre Borromeo

Brand

Terre Borromeo is the brand identifying the cultural and natural sites that were associated with the Borromeo family in the distant past.

The fiefdom that was assigned by the Viscontis at the time included the territories facing onto Lago Maggiore.

Terre Borromeo includes: Isola Bella and Isola Madre in the archipelago of the Isole Borromee; Parco Pallavicino in Stresa; Parco del Mottarone with its 500 hectares of woodland along the slopes of the mountain of the same name; Rocca di Angera, on the Lombard side in the province of Varese, and the Castles of Cannero, located in the Upper Verbano, today in a restoration phase with envisaged opening to the public within the next three years.

Terre Borromeo, which in 2019 registered over 850 thousand presences of visitors, presents itself as a place for exclusive and diversified experiences of a cultural, artistic, naturalistic and sporting nature.

 

The proprietors’ aim is to share the heritage of history and culture that began in the 15th century, to conserve its extraordinary beauty and hand it down to future generations, with particular regard for innovation and the continuous renewal of the experiences that can be lived here.

 

Terre Borromeo’s administrative, managerial, marketing and communication activities are controlled by SAG Srl, a company founded in June 1983 to increase and develop tourism in the Lago Maggiore area and transform it into an exclusive, high-profile destination. The firm’s distinctive values are eclecticism in conceiving new initiatives in the spirit of Italian taste, the continuous search for excellence to satisfy visitors’ expectations and ethics understood as a daily commitment to guarantee the best possible service to the public, investing in the conservation and safeguarding of the territory to share its cultural and environmental value with people.

History

For around six centuries the history of the Borromeo Family has been interwoven with that of Lago Maggiore.

 

The purchase of the Rocca di Angera in 1449 and of the first area of land on Isola Madre in 1501 marked the beginning of a unique relationship with these locations, which still have a great value today.

stemma-famiglia
Stemma principesco della famiglia Borromeo
Highlights
NEWS

Pond turtles weaned in the Parco Pallavicino released into the wild

The festival of Emys took place yesterday in the Province of Vercelli with the release of some specimens of European pond turtles in the humid zone of the Baraggia di Rovasenda, in the Province of Vercelli.

NEWS

“The Garden of Ideas”: a literary journey amid nature and art in the Borromeo archive

A cycle of three literary appointments that are open to the public to discover the exciting history of the Islands through the centuries, also thanks to studies on the Borromeo archive.

NEWS

Stresa Festival: from 24 to 26 August, dream-like atmospheres on Isola Bella

An exceptional setting will welcome the musicians: the acoustic stage of Stresa Festival, designed by architect Michele De Lucchi, La Catapulta.

Storie nella storia
THE BOTANICAL GARDEN OF ISOLA MADRE

THE BOTANICAL GARDEN OF ISOLA MADRE

THE ROCCA DI ARONA

THE ROCCA DI ARONA

THE WOMEN PAINTERS OF THE ISOLA BELLA

THE WOMEN PAINTERS OF THE ISOLA BELLA

Storie nella storia
THE BOTANICAL GARDEN OF ISOLA MADRE

THE BOTANICAL GARDEN OF ISOLA MADRE

THE ROCCA DI ARONA

THE ROCCA DI ARONA

THE WOMEN PAINTERS OF THE ISOLA BELLA

THE WOMEN PAINTERS OF THE ISOLA BELLA

Our Partners
Instagram Feed
🖼 #Berthier130
Vi auguriamo una buona festa dell’Immacolata con questo quadro di Antonio Cavallucci, appartenuto al cardinale Vitaliano Borromeo.
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La Vergine in piedi su una mezza luna, simbolo della sua purezza, ascende al cielo in una cornice di angeli e putti in volo mentre con il piede schiaccia il demonio in forma di serpente.
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Antonio Cavallucci
Immacolata concezione
1790 circa
Galleria Berthier, Palazzo Borromeo
Isola Bella
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🖼 #Berthier130
We wish you a happy Feast of the Immaculate Conception with this painting by Antonio Cavallucci, which belonged to Cardinal Vitaliano Borromeo.
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The Virgin standing on a half moon, a symbol of her purity, ascends to heaven in a cloud of flying angels and cherubs as she crushes a demon in the form of a snake beneath her feet.
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Antonio Cavallucci
Immaculate Conception
Circa 1790
Berthier Gallery, Borromeo Palace
Isola Bella

#terreborromeo #lakemaggiore #lagomaggiore #isolabella #palazzoborromeo #BorromeoExperience
“Di notte, anche il paesaggio riposa.”
(Fausto Gianfranceschi)
☀️🌙
E al mattino è ancora più bello! Goditi l’alba sull’Isola Madre, vai nelle stories e salva lo screen per il tuo telefono!
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“At night, even the landscape rests.”
(Fausto Gianfranceschi)
☀️🌙
And in the morning it's even more beautiful! Enjoy the sunrise on Isola Madre, check the stories and save the screen for your phone!

#terreborromeo #lakemaggiore #lagomaggiore #BorromeoExperience  #isolamadre #beautifulview #lakeviews
Scatta la voglia di Natale!
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Da oggi fino al 25 dicembre, scarta il tuo regalo online con il calendario dell’avvento firmato Terre Borromeo. Ti aspettano grandi sorprese!
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The desire for Christmas has taken off!
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From today until December 25th, unwrap your gift online with Terre Borromeo's advent calendar. Big surprises await you!

#terreborromeo #lakemaggiore #lagomaggiore #BorromeoExperience #calendariodell'avvento #christmasiscoming #natale2022
Prosegue l’opera di recupero dei Castelli di Cannero: il progetto, avviato nel 2019, trasformerà la fortezza lacustre in un museo moderno voluto dalla famiglia Borromeo per raccontare la storia della rovina. 

Vieni con noi per un tour esterno dei Castelli di Cannero 🤩
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The recovering of the Castelli di Cannero continues: started in 2019, the project will transform the lakeside fortress into a modern museum wanted by the Borromeo family to tell the story of the ruin.
 
Come with us for an external tour of the Castelli di Cannero 🤩
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#staytuned #TerreBorromeo #BorromeoExperience #LagoMaggiore #LakeMaggiore #Cannero #CastellidiCannero
Vi siete mai chiesti cosa succede quando le porte di Palazzo Borromeo sull’Isola Bella chiudono per il periodo invernale?
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In questo video vi raccontiamo come avviene la manutenzione delle decorazioni lignee della Sala delle Medaglie.
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Queste “cascate d’intaglio” che impreziosiscono la Sala delle Medaglie assieme a lesene e decorazioni a stucco, furono realizzate in legno intagliato in parte dorato con foglia d’oro e in parte dipinto a tempera azzurra.
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Grazie alla pulitura della superficie e alla rimozione della polvere e dello sporco, si riesce a recuperare l’originaria luminosità dei colori.
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Have you ever wondered what happens when the doors of Palazzo Borromeo on Isola Bella close for winter?
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In this video we tell you how the maintenance of the wooden decorations of the Sala delle Medaglie takes place.
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These “cascades of carving” which embellish the Sala delle Medaglie together with pilasters and stucco decorations, were made of carved wood, partly gilded with gold leaf and partly painted in blue tempera.
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Thanks to the cleaning of the surface and the removal of dust and dirt, it is possible to recover the original brightness of the colours.

#terreborromeo #lakemaggiore #lagomaggiore #BorromeoExperience #isolabella #palazzoborromeo #restauri