14 July 2022
Trenitalia with Terre Borromeo to discover the beauties of Lago Maggiore by train
Trenitalia (FS Italiane Group) and Terre Borromeo, the circuit of tourism destinations on Lago Maggiore, offer a more comfortable and convenient travel experience for visitors.
Until 1 November 2022, those who board a Trenitalia regional train can enjoy a 10% discount on entry tickets to Isola Bella and 15% to enter the other sites and locations: Isola Madre and Parco Pallavicino in Stresa and Rocca di Angera on the Lombard side of the lake. Furthermore, a 15% reduction is available for tourists who choose “combined” entries for more than one destination, such as Isola Bella plus Isola Madre. The promotion is valid for both individual entries and groups.
The initiative is supported by Trenitalia through a communication campaign on all the sales channels, from the website to the promotional video monitors present on the regional trains of Piedmont and the neighbouring regions, and on those of Terre Borromeo.
With a narrative inspired by the values and the promise contained in the “Borromeo Experience”, the campaign invites you to discover and experience Lago Maggiore by train, associating representative images with essential yet eloquent copy: “Dream” to encounter the magical context of Isola Bella, “Breathe” for the botanical heritage and regenerating setting of Isola Madre, “Relax” for relaxation immersed in the nature of Parco Pallavicino, and “Admire” in relation to the medieval charm of the Rocca di Angera.